Direct Mail Marketing Solutions

Gain 23-46% more response on your direct marketing campaigns!

Add Spectrum’s omni-channel solution to integrate online advertising, personalize with variable data, direct mail packages and more!

“Direct mail response rates are at the highest levels in recorded history”
– Data & Marketing Assoc. / Assoc. of National Advertisers

“Direct mail response rates are at the highest levels in recorded history”
– DMA/ANA

New Direct Mail Packages for Better Results

We offer complete custom direct mail marketing packages! We’ll design, print, build your targeting list, and mail your personalized scouting letters, postcards, and mailers.

Please call Bob O’Sullivan to schedule a meeting with you and your team to perform an individual direct mail marketing analysis for your council.  Call 1-855-956-5161

Key Components to a Successful Direct Mail Campaign

Set Measurable Goals
Set Measurable Goals

We help you set realistic goals based on your budget & donor list.

List Research & Donor Analysis
List Research & Donor Analysis

We analyze your current donor list to better understand your donors.

Identifying Target Areas
Identifying Target Areas

Identify geographical target areas by counties, cities, towns & zip code.

Using Profile Analysis
Using Profile Analysis

Use profile analysis to identify the most likely donors in your region.

Setting A Realistic Budget
Setting A Realistic Budget

We can help you set a budget that meets your expectations.

A Compelling Message
A Compelling Message

Spectrum has proven messages for your target audience.

Newsletters Between Appeals
Newsletters Between Appeals

Reach out to donors between campaigns with newsletters.

Visually Appealing Design
Visually Appealing Design

We offer free custom design to all of our Council partners.

Spectrum Mail Plus
Spectrum Mail Plus

Seamlessly Track And Enhance Your Direct Mail Results With Integrated Digital Technologies

Increase The Response Of Your Next BSA Campaign By 23-46%

Instead of just sending out a traditional solo direct mailing, Spectrum Mail Plus seamlessly combines your direct mailer with seven digital technologies to maximize your campaign’s impact. Increase your ROI by reaching your target audience on multiple channels simultaneously.

donor-analysis-reports

Donor Analysis Reports

Flat: 17″ x 10.5″, Folded: 10.5″ x 5.5″ on 80# Gloss Text

donor-analysis-reports
Direct Mail

Variable Data

What is it? How does it help my campaign? Variable data allows us to match several fields within your letter to matching information from your donor list, such as name, address, prior year’s donation, suggested donation amounts, and donor codes to track who is donating.

  • 8.5″ x 14″ Personalized Letter
  • Includes targeted message, variable data personalization for each donor, and a detachable reply card.
  • Multiple Variable Data Fields
  • 6″ x 9″ Matching envelope
  • Reply envelope
  • Free Custom Design
  • Print
  • Mail Prep
  • Nonprofit Postage

Call for pricing: 855-956-5161

Variable data mailer personalized letter

62¢ Each!

Cost Includes:

Direct Mail - Council Solutions

Direct Mail Packages

  • 8.5″ x 14″ perforated full-color letter
  • Personalized salutation
  • 2-Color 6″ x 9″ outer envelope
  • 1-Color return envelope
  • Coding system for tracking results multiple targeted groups
  • Live non-profit stamp for outer envelope
  • Insertion of 8.5″ x 14″ letter and reply envelope into 6″ x 9″ outer envelope
  • Mail prep
  • Variable data for past donors
  • Variable data for existing donors
  • Variable data for donations in appeal and matching reply card
  • 7,000 piece minimum

Call for pricing: 855-956-5161

Direct Mail - Council Solutions

62¢ Each!

Cost Includes:

Boy Scout Direct Mail - Eagle Scout Letter Package

Eagle Scout Letter Package

  • 8.5″ x 11″ two-sided full color letter
  • Personalized salutation
  • Full Color reply card
  • 1-Color #10 outer envelope
  • 1-Color #9 return envelope
  • Insertion of 8.5″ x 11″ letter and reply card and envelope into #10 outer envelope
  • Mail prep

Call for pricing: 855-956-5161

Boy Scout Direct Mail - Eagle Scout Letter Package

62¢ Each!

Cost Includes:

personalized-holiday-cards-1100×700-NEW

Personalized Holiday Cards

Specifications:

  • Either Horizontal or Vertical Card
  • Size: 5.75″ x 9.25″
  • Outer Envelope 1-Color
  • Return Envelope 2-Color
  • Reply Card 1-Color
  • Variable Message and Personalized to Each Recipient
  • Hand Match Card to Outer Envelope
  • Addressing
  • Live Stamp

Call for pricing: 855-956-5161

personalized-holiday-cards-1100×700-NEW
Quantity Price Quantity Price
300 $1,175 2,000 Only $2,125
500 $1,295 3,000 Only $2,700
750 $1,435 5,000 Only $3,900
1,000 $1,570 10,000 Only $6,720
1,500 $1,850

Use direct mail to reach your donors and keep your Council up to date!

We offer new complete direct mail packages! We’ll design, print, and mail your personalized letters to the lists of your choice.