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DIRECT MAIL PLUS DIGITAL

Spectrum Mail Plus Omnichannel Marketing Solution

Increase Campaign Response by 23-46%

Seamlessly Track and Enhance Your Direct Mail
Results with Integrated Digital Technologies

The Results Are In.

7 Integrated Digital Technologies Designed to Engage and Convert Your Best Targeted Prospects

OMNICHANNEL MARKETING SOLUTION

Spectrum Mail Plus

Seamlessly combine your direct mail marketing with integrated digital advertising to maximize campaign impact!

Monitor your campaign results in real time from our cloud-based digital marketing platform.

Spectrum Mail Plus Omnichannel Marketing Solution

Standard

Direct Mail Plus Digital

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SocialMatch

Monitor your campaign results in real-time from our cloud-based digital marketing platform.
Spectrum Mail Plus Mail Tracking Icon

Mail Tracking

Know exactly when your mail is projected and confirmed delivered to mailboxes through our live interactive dashboard.
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USPS Informed Delivery®

Eligible recipients receive a digital preview of their mail from the USPS via email. We add a full color ride-along ad to that digital preview with a link allowing people to respond to your mailed offer with a click.
Spectrum Mail Plus Call & Text Message Tracking Icon

Call & Text Tracking

With call and text tracking you can give people the option to respond the way they prefer. All responses are tracked and recorded with detailed data reporting. People can text and receive an auto response directing them to take the desired action from downloading an app to purchasing online.
Online followup

Online Follow-Up

Approximately 96% of unique visitors will leave your website without taking action. We will re-engage those interested visitors by displaying your message to them on the Google Display Network after they leave your website.
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Social Media Follow-Up

If a unique website visitor has an active social media account then we will re-engage with them on their social media after they leave the website.

LeadMatch

Identify anonymous website visitors and what actions they took on your site! See how many visitors match back to the mailing list, which proves your direct mail is working! For a small cost, you can purchase the anonymous visitor list and identify those who are most likely to buy! You can even send a follow-up direct mail piece highlighting what they were most interested in.
QR code tracking icon

NOW AVAILABLE: Trackable QR Codes

With call and text tracking you can give people the option to respond the way they prefer. All responses are tracked and recorded with detailed data reporting. People can text and receive an auto response directing them to take the desired action from downloading an app to purchasing online.

Finally, complete omnichannel attribution of your direct mail marketing campaigns!

Live Reporting Dashboard

Easily monitor each element of your Spectrum Mail Plus campaign online LIVE through our convenient client-side reporting dashboard.

Download your hottest leads, sorted by geography, to set up and deploy direct mail retargeting programs that further increase conversions!

Spectrum Mail Plus Omnichannel Marketing Solution
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Services Comparison

Choose you Spectrum Mail Plus Program

SPECTRUM MAIL PLUS

LITE

Enhance and track your direct mail engagement by adding digital components.

Choose one or more of the following features:

SPECTRUM MAIL PLUS

STANDARD

7 technologies integrated specifically with your direct mail campaign to seamlessly track the effectiveness and enhance the response by an average of 23-46%.

Choose one or more of the following features:

SPECTRUM MAIL PLUS

Increase Campaign Response by 23-46%

Don’t run your next direct mail campaign without learning more about what Spectrum Mail Plus can do for your marketing RESULTS.
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