Direct Mail & IP Targeting
Pinpoint Customer Targeting
Direct Mail Letter Packages

New Direct Mail Add-On

This year we have the ability to offer IP Targeting with direct mail. A new digital technology that takes your traditional direct mail strategy and delivers an accompanying message in the form of banner ads online to the sites your recipients visit.

Utilizing IP Targeting technology, Spectrum will be able to target specific households that will receive mail pieces for their non-profit client. We release the ads to start 1 week prior to the mail piece and they continue for 3 weeks after the mail is delivered to improve overall lift. Below we have put together a budget level for each mailing list with quantities of 3,000, 2,000, or 1,000 addresses.

Bob O’Sullivan
1.866.434.6245 x253

New Direct Mail Add-On

This year we have the ability to offer IP Targeting with direct mail. A new digital technology that takes your traditional direct mail strategy and delivers an accompanying message in the form of banner ads online to the sites your recipients visit.

Utilizing IP Targeting technology, Spectrum will be able to target specific households that will receive mail pieces for their non-profit client. We release the ads to start 1 week prior to the mail piece and they continue for 3 weeks after the mail is delivered to improve overall lift. Below we have put together a budget level for each mailing list with quantities of 3,000, 2,000, or 1,000 addresses.

Current Donor Letter

Bob O’Sullivan
1.866.434.6245 x253

How It Works

  • We take your mail list and map it through our IP mapping system.
  • Once we locate the IP address from the supplied mail list, we are able to deliver your ads through websites these households visit.
  • Recipients who receive your direct mail piece will also see the web ads, keeping your council top of mind.
  • They are able to click on the ads to go directly to your site to learn more or donate straight from the ad.
IP Targeting: How It Works

Banner Ads Customized to Your Council

banner_ads
Retargeting Ads: Display

IP Targeting Pricing

Each impression (ad) is only 2.5¢ each!

Direct Mail List SizeEstimated Match (60%-85%)Impressions per Household/IP AddressTotal ImpressionsTotal Cost
3,000 Addresses18003054,000$1,350
2,000 Addresses12003036,000$900
1,000 Addresses6003018,000$450

GIVE YOUR DIRECT MAIL CAMPAIGNS A LITTLE LIFT WITH IP TARGETING!