Direct Mail Marketing Solutions

Gain 23-46% more response on your direct marketing campaigns!

“Direct mail response rates are at the highest levels in recorded history” – Data & Marketing Assoc. / Assoc. of National Advertisers

New Direct Mail Packages for Better Results

We offer complete custom direct mail marketing packages! We’ll design, print, build your targeting list, and mail your personalized scouting letters, postcards, and mailers.

Please call Bob O’Sullivan to schedule a meeting with you and your team to perform an individual direct mail marketing analysis for your council. Call 603-627-0042

Key Components to a Successful Direct Mail Campaign

Set Measurable Goals

We help you set realistic goals based on your budget & donor list.

List Research & Donor Analysis

We analyze your current donor list to better understand your donors.

Identifying Target Areas

Identify geographical target areas by counties, cities, towns & zip.

Using Profile Analysis

Use profile analysis to identify the most likely donors in your region.

Setting a Realistic Budget

We can help you set a budget that meets your expectations.

A Compelling Message

Spectrum has proven messages for your target audience.

Newsletters Between Appeals

Reach out to donors between campaigns with newsletters.

Visually Appealing Design

We offer free custom design to all of our Council partners.

Seamlessly Track And Enhance Your Direct Mail Results With Integrated Digital Technologies

Increase The Reach Of Your Next Scouting America Campaign By 23-46%

Instead of just sending out a traditional solo direct mailing, Spectrum Mail Plus seamlessly combines your direct mailer with seven digital technologies to maximize your campaign’s impact. Increase your ROI by reaching your target audience on multiple channels simultaneously.

VIEW CASE STUDY

Donor Analysis

Flat: 17″ x 10.5″, Folded: 10.5″ x 5.5″ on 80# Gloss Text

Variable Data

What is it? How does it help my campaign? Variable data allows us to match several fields within your letter to matching information from your donor list, such as name, address, prior year’s donation, suggested donation amounts, and donor codes to track who is donating.