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DIRECT MAIL PLUS DIGITAL
Increase Campaign Response by 23-46%
Seamlessly Track and Enhance Your Direct Mail
Results with Integrated Digital Technologies
The Results Are In.
8 Integrated Digital Technologies Designed to Engage and Convert Your Best Targeted Prospects
OMNICHANNEL MARKETING SOLUTION
Spectrum Mail Plus
Seamlessly combine your direct mail marketing with integrated digital advertising to maximize campaign impact!
Monitor your campaign results in real time from our cloud-based digital marketing platform.
Standard
Direct Mail Plus Digital
SocialMatch
Monitor your campaign results in real-time from our cloud-based digital marketing platform.
Mail Tracking
Know exactly when your mail is projected and confirmed delivered to mailboxes through our live interactive dashboard.
USPS Informed Delivery®
Eligible recipients receive a digital preview of their mail from the USPS via email. We add a full color ride-along ad to that digital preview with a link allowing people to respond to your mailed offer with a click.
Call & Text Tracking
With call and text tracking you can give people the option to respond the way they prefer. All responses are tracked and recorded with detailed data reporting. People can text and receive an auto response directing them to take the desired action from downloading an app to purchasing online.
Online Follow-Up
Approximately 96% of unique visitors will leave your website without taking action. We will re-engage those interested visitors by displaying your message to them on the Google Display Network after they leave your website.
Social Media Follow-Up
If a unique website visitor has an active social media account then we will re-engage with them on their social media after they leave the website.
LeadMatch
Identify anonymous website visitors and what actions they took on your site! See how many visitors match back to the mailing list, which proves your direct mail is working! For a small cost, you can purchase the anonymous visitor list and identify those who are most likely to buy! You can even send a follow-up direct mail piece highlighting what they were most interested in.
NOW AVAILABLE: Static and Personalized Trackable QR Codes
Enhance direct mail’s effectiveness by bridging the gap between the print and digital world with trackable QR codes. Using QR codes and digital integration increases the likelihood that prospects will engage with the content and take the desired action. QR code scans report on the effectiveness of marketing efforts and which campaigns are driving the highest response.
Gather valuable data about marketing respondents such as their location, demographics, and behavior to better understand the audience to tailor future marketing efforts and sales follow up.
Total number of scans to your destination URL are tracked with Static QR codes while Personalized QR codes track WHO made each scan and when.
Finally, complete omnichannel attribution of your direct mail marketing campaigns!
Live Reporting Dashboard
Easily monitor each element of your Spectrum Mail Plus campaign online LIVE through our convenient client-side reporting dashboard.
Download your hottest leads, sorted by geography, to set up and deploy direct mail retargeting programs that further increase conversions!
Services Comparison
Choose you Spectrum Mail Plus Program
SPECTRUM MAIL PLUS
LITE
Enhance and track your direct mail engagement by adding digital components.
Choose one or more of the following features:
- Mail Tracking
- USPS Informed Delivery Email
- Call/Text Response Tracking
- LeadMatch
SPECTRUM MAIL PLUS
STANDARD
7 technologies integrated specifically with your direct mail campaign to seamlessly track the effectiveness and enhance the response by an average of 23-46%.
Choose one or more of the following features:
- Social Match
- Mail Tracking
- USPS Informed Delivery Email
- Call/Text Response Tracking
- Social Media Follow-up Ads
- Google Follow-up Ads
- LeadMatch